Paid Media Services

See instant traction with paid

Unlike organic SEO, paid search (or pay-per-click advertising) provides instant results in the form of search engine visibility, traffic, conversion rates and customers. With advanced targeting capabilities, you can also drive more qualified traffic to your website.

Perfect your paid strategy

Beyond driving immediate action, platforms like Google AdWords also give you the chance to test the waters with your brand messaging and overall online marketing strategy. Armed with measurable data, you can continually refine your paid advertising strategy while staying within a predefined budget.

How we do it

Despite its revenue-driving potential, paid advertising can also be a fast way to burn through cash. It’s important to set budgets and expectations ahead of time so you’re comfortable with your spend, your goals and in your decision to pause or ramp up investment. However, even if you break even out of the gate, you’ve gained critical data to help understand your company’s potential to generate leads or sales.

PPC advertising complements your organic strategy as well — fueling brand recognition and trust. But like the entire inbound marketing spectrum, AdWords relies heavily on factors that go beyond your AdWords console. Value proposition, on-site conversion rate optimization, responsive web design, web and landing page design all influence the success of your paid advertising campaign. At Human Marketing, we bolster your digital footprint to help drive leads and sales from paid advertising — while keeping your goals, audience and budget in min